Worthy Brewing Announces Rebrand

BEND, OR – 3 November 2016 – Worthy Brewing Company—based in Bend, Oregon—proudly announces a rebrand and aesthetic makeover of the company’s brand and line of six-pack cans. After rapidly growing over the past four years in business, the update to the packaging gives a more cohesive presence that retains the look and feel of the brewery and its campus on the east side of Bend.

“The new packaging, which was created in house, focuses more attention on the individual styles by giving each beer its own unique look,” said Chief Operating Officer, Dave Zinn. “The designs were developed to give a nod to various eras of retro and vintage advertising. Change is good, but what hasn’t changed is the great beer on the inside.”

The new designs of Worthy IPA, Prefunk Pale Ale, Easy Day Kolsch and Lights Out Stout will be hitting store shelves all over Oregon, Washington, and Idaho over the next four weeks. An update to 6-pack and 22-ounce bottle packaging is coming early 2017.

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Worthy Brewing Company opened its doors in early 2013, delivering remarkably balanced, filtered ales that are hand-crafted using premium ingredients and the pristine water from the Cascade Mountains in Bend, Oregon. Worthy’s campus includes a large outdoor biergarten, full restaurant, and a greenhouse and hop yard onsite for growing estate and experimental hops in conjunction with Oregon State University and Indie Hops. An expansion will be completed in October 2016, featuring the “Hopservatory,” with a large telescope, “The Hop Mahal,” a banquet space, “The Beermuda Triangle” expanded indoor seating, and “The Star Bar,” an open air mezzanine bar.