Pyramid Introduces India Pale Lager as New Year Round Offering
Pyramid IPL hits store shelves in March 2014
SEATTLE, WA— Beer lovers are always seeking the newest IPAs and hoppy styles, yet many are looking for a highly drinkable beer. The brewers at Pyramid have experimented with combining different styles to create a new beer that accomplishes both. The result is Pyramid IPL (India Pale Lager). This new year-round beer brings a unique twist to the standard IPA, combining the citrusy hop flavors of a Northwest IPA with the smooth finish of a lager. With 6% ABV, this beer rates 60 on the IBU scale.
“Pyramid IPL is somewhat of a blend between a Northwest IPA and a Czech Pilsner,” said Ryan Pappe, head brewer, Pyramid Breweries. “We used a combination of hops common to both brews to create a light bodied beer that has a refreshing flavor and clean finish. With a hint of sweetness, Pyramid IPL has an assertive hop character that will appeal to IPA drinkers, but with a smoother taste experience that harkens back to the classic Czech Pilsners.”
Following the success of Pyramid’s Outburst Imperial IPA, one of the fastest growing IPAs across the Pacific Northwest, Pyramid brewers created Pyramid IPL to give people something different. Pyramid IPL delivers a totally new hoppy experience that beer drinkers will love.
Pyramid IPL will be available on draft, in 22 oz. bottles and in 12 oz. six-pack, 12-pack and 24-pack bottles at select bars, restaurants and retailers across the United States. The launch will be supported by a mix of consumer sampling events across Pyramid’s core markets.