A survey of 759 attendees at the 27th annual Oregon Brewers Festival (OBF) was administered July 23-27, 2014. OBF patrons were asked a range of questions, including demographics (age, gender, residence), along with inquires as to expenditure patterns attributable to their attendance at the festival. The results of the survey and ensuing economic impact analysis indicate:

• The 2014 Oregon Brewers Festival generated an estimated economic impact of $32.6 Million. The total estimated economic impact consists of Direct ($20.9 Million), Indirect ($6.1 Million) and Induced ($5.5 Million) outputs. The lodging ($8.8 Million) and food and drink ($6.9 Million) industries were the primary drivers of the direct economic impact of the 2014 Oregon Brewers Festival.

• The $6.1 Million indirect economic impact of the 2014 Oregon Brewers Festival affects a significant number of local industry sectors. Real estate ($.63 Million) was the industry sector benefitting the most from the indirect economic impact generated by the OBF. Nineteen industries benefited indirectly from the festival in excess of $100,000, while another 55 industries received indirect economic impacts of $10,000-$99,999.

• The 2014 OBF’s direct economic impact generated a total added value of $12.5 Million. Employee compensation ($7.7 Million) and indirect business taxes ($1.9 Million) contributed to the direct economic impact of the 2014 Oregon Brewers Festival.
• Visiting OBF patrons spent an average of $674. Expenditures by Southwest Washington visitors ($117) and non-Portland based Oregon residents ($253) paled in comparison with the average total expenditures of out-of-state patrons ($861) and international visitors ($1011) having a significant economic impact on the 2014 OBF.

• Accommodations ($9.1 Million) accounted for the largest share of OBF visitor expenditures. Food and drink ($8.2 Million) expenditures were the other primary expenditure category for Oregon Brewers Festival attendees.

• The majority of OBF patrons were out-of-town visitors. 56.8% of OBF attendees came from beyond Portland, including Southwest Washington (7.2%), Oregon residents (9.4%), out-of-state (32.4%), and international visitors (7.8%).

• OBF attendees came from 32 states and 9 foreign countries. Washington (15.3%) and California (10.8%) were the leading sources of out-of-state OBF patrons, while Canada (7.8%) was the primary source for international visitors. In sum, Washington, California and Canada accounted for a third (33.9%) of OBF total attendees.

• Women accounted for nearly half (44.8%) of OBF attendees. 21-29 year old females constituted a higher percentage of overall female attendance (33.5%) than their young male counterparts (26.3%).

• Nearly half (42.3%) of 2014 Oregon Brewers Festival patrons utilized mass transit to attend the festival. Saturday (36.2%) saw a decline in mass transit usage due to reduced parking rates in the downtown Portland area.

• 41.1% of 2014 Oregon Brewers Festival patrons were attending the festival for the first time. Over half (56.1%) OBF attendees from outside Portland were attending the Oregon Brewers Festival for the first time.

• While 21-29 year old attendees constitute the largest age demographic (29.5%) of OBF patrons, the 50+ crowd has a significant presence (25.4%). In sum, the 40-49 (20.4%), 50-59 (14.2%) and 60+ (11.2%) age groups accounted for 45.8% of attendees.

• Over 300 jobs were created as a result of the OBF. 290 and 42 people were employed as a result of the direct and indirect economic impact of the OBF, respectively.