Lisa Donoughe, Watershed Communications
firstname.lastname@example.org ; 503-827-6564
PORTLAND, Ore. (Jan. 23, 2017) — Beer enthusiasts rejoice, Oregon’s breweries open their doors once again for the 9th annual Zwickelmania. This year, there’s even more to celebrate. The festivities will span two weekends! Portland area breweries kick off the party on February 18th from 11a.m. to 4p.m. Breweries throughout the rest of Oregon welcome guests the following Saturday, February 25th from 11a.m. to 4p.m.
What’s a Zwickel? Visit any of the 150 participating breweries to find out. Go behind the scenes at your favorite breweries. It’s the annual craft beer celebration when big and small breweries participate with meet-the-brewer events, tours and beer tastings.
Oregon Brewers Guild executive director Brian Butenschoen says, “With two weekends, people from around Oregon can visit the 60+ breweries open in the Portland Metro area on February 18th and keep the beer flowing on the 25th at breweries that will be open for tours in Central Oregon, Eastern Oregon, Mt. Hood/the Gorge, Southern Oregon, The Coast and the Willamette Valley.”
Visit the Zwickelmania event page for a regularly updated list of participating breweries and cities in Oregon’s seven brewing regions. The Oregon Brewers Guild lays out maps, brewery listings and itineraries that you can view online or print out for Central Oregon, the Portland Metro area, Southern Oregon, The Coast, The Gorge and the Willamette Valley including Albany/Corvallis, Eugene and McMinnville/Salem.
Last year, more than 42,500 people toured 120 participating breweries statewide and the Oregon Brewers Guild expects that number to increase in 2017 with many beer fans enjoying both weekends.
The Oregon Brewers Guild is Oregon’s non-profit trade association for the state’s independent breweries. The Guild, which receives no state funding, comprises 160 brewing companies, 125 associate or supplier members and more than 4,000 enthusiast members or S.N.O.B.s (Supporters of Native Oregon Beer). For more information, see http://oregoncraftbeer.org.
Zwickelmania, created by the Oregon Brewers Guild, celebrated its inaugural year in 2009. It takes its name from the zwickel, or sample port which mounts on the outside of fermentation or conditioning tanks and allows brewers to sample for quality assurance and control. Similarly, Zwickelmania offers a unique opportunity to taste beers where they were produced and interact with the brewers who created them.